Greggs by Gratterpalm

Designed by Gratterpalm.

I'm not a fan of Gregg's at the best of time. I'm used to a bakery in my village back home that makes everything fresh and that's the angle that I'm trying to aim for with my own brief. I just don't find Gregg's food the tastiest thing in the world and it's massive now, they have branches absolutely everywhere and it's killing the local, small bakeries.

Anyway, this is the overhaul of Gregg's that was done by Gratterpalm, I can't really see much difference to what it was before. It does make me think about promotional material though.

The Butch Bakery

The Butch Bakery.

'Butch Bakery was born when David Arrick felt it was time to combine a masculine aesthetic to a traditionally cute product -the cupcake.'

A bakery in New York that specializes in 'manly' cupcakes using patterns as seen above like camouflage, plaid, tartan etc. It's so strange to see a cupcake like this, we're so accustomed to the 'girly' ones that are sold everywhere. I love the idea of this though, while it's weird to see them like this, it's a nice idea and I'm sure they're delicious.

Nezinscot Farm

This is branding and packaging for a hypothetical farmhouse restaurant by Lindsay Perkins. I really love the colours used and the organic feel to the concept. I like the hand drawn type and the way that there is no grid, the texts creates the illusion of crops in a field, swaying in the wind. Love it. Also, the paper is handmade and 100% biodegradable so there's the sustainable aspect too.

I need to see about where I can get white ink printed onto darker stock and see if I can get it done here in the uni in screen printing.

Babees Honey

I think that this piece of design kind of applies to several of the briefs that I'm working on so I thought I'd stick it up. I love this piece of design, designed by Ah&Oh Studio, it's so simple but I really like it. The hand drawn type is very whimsical, as is the colour scheme. The black bands on the jars represent the bee without there even needing to be a bee reference. I don't even like honey but I want it. It looks quite expensive and high quality. I also like the lack of information printed on the jar to keep it minimal.

Katie's Cupcakes

Katie's Cupcakes is a little cake baking business based in my home town of Grimsby and these flyers were all over the place in my village so I thought I would have a look. It has a very whimsical feel about it with the chosen colours and with the polka dots. I don't know if she designed the flyer herself or got somebody else to do it but it's not too bad I suppose. not how I would do it but there you go. I think it's a little too crowded and maybe the polka dots are a little too much. The hovering pictures of cakes and in hearts don't sit well with me either but, yeah.

Being on this course has made me a Graphic Design snob.

Cumulus Inc.

Designed by round. for a cafe in Melbourne, Australia. The range of stationary, packaging and signage is an eco-friendly alternative to most found in other cafes. The brown paper and single colour prints is very effective and it works across a range of media. The illustration is detailed but the idea is simple and effective.

Otarian

Designed by Pearlfisher. A new sustainable restaurant chain with restaurants in New York and London so far. Complete lack of plastic in the design, just paper/card so it's 100% recycled and recyclable. Not everything fits into pillow boxes though.

Meringue & Gail's Artisan Bakery

Meringue is an upscale dessert boutique and that much is easy to see from the first picture. It's very clean and white and the closure of the box looks like a dessert in itself. The white and the single colour for each product is very simple and effective. Even the logo in itself is very whimsical while being very clean and simple. All in all? I really like it. I don;t know what those things in the boxes are though. Never seen those before in my life. Designed by Samira Khoshnood. 'Seeking to capture the airy whipped quality of meringue.'




Packaging for Gail's Artisan Bakery designed by Here. It's excellent use of single colour plus stuck, which for starters brings printing costs down. It's very eye catching and the pattern seems to be different on every thing or at least there seems to be a variety of designs available.

Julian's Restaurant & Bar

Designed by Jordan Gray Creative. I really love this piece of work and have done for a while. not sure why I haven't blogged about it before but there's no time like the present! It's so simple, using plain type and icons, with a little spoon for the 'i' in Julian. It made me realise that there's a lot of media to consider. It goes beyond business cards and paper bags. I have to consider window displays, staff uniforms, t-shirts? aprons? This piece of design is very inspiring to me.

Botanical Bakery & Pure Bake Shop

Designed by DBD International. Botanical Bakery is a nice little range of cookies designed with colours to indicate each flavour. everything is drawn drawn and the logo is a leaf contorted into a smile. It's got a very whimsical feel about it, it seems very playful and the bright colours catch the eye. Cookies in themselves are a treat and while are enjoyed by all ages are quite a 'childlike' thing in general.




Designed by Michael Gump Jr.

“Pure Bake Shop is a Toledo based bakery that specializes in gluten free products. The bakery uses all natural ingredients including organic beans, soy, and nut flours for their baked goods. I wanted to accentuate the “purity” of the bakeshop. The mixture of large, but thin typography, and dot patterns along with the soft vellum packaging create a mood that encompasses the pure aspect on which the bakeshop takes pride.”

This design is very aesthetically pleasing, very simple with a limited, muted colour pallet. It certainly gives off the impression of 'pure' that they were aiming for.

Pan Pan

Designed by Rocío Martinavarro.

PanPan is an artisan bakery in Valencia, Spain. I like their visual identity using bread-like, very warm colours. The pattern reminds me greatly of the woven baskets that bread used to be carried around in. It gives it a modern take on a traditional feel.

Coup de Soup

Designed by Peter Urban.

Really nice concept work for a nice little baker/soup shop. I really like the way that the pattern is applied in a single colour across a range of media to create a different identity for each product. the hand drawn type is very cute and whimsical as well, giving it a very down to earth look

Bite Bakery: bakery research