Coffee Time

Designed by studio-43

I really like the Victorian feel of this design for a coffee company, the imagery of lace and silhouettes. It definitely gives the brand a distinctive identity and there's a lot of detail gone into the design.

The Perfect Pour

Designed by Plaid Creative.

As much as I don't like coffee, I would love to see this kind of thing in a cafe. It just really breaks each type of coffee down into it's ingredients and ratios very simply. It's so easy to understand and very aesthetically pleasing. The coffee colour pallette is also really nise and quite subtle.

Tea Lovely Package Results

Daisy Dayoung Lee

This is a lovely little concept for packaging different flavours of tea. I love the unusual shape of the individual tea bags and the bright colours which makes it very eye catching. It's a unique idea for packaging tea.


Konrad Sybilski

Playing on the simple and harmonic attributes that we have to tea, the packaging has two [arts, one very simple and minimalistic cover which slides off to reveal a harmonic pattern on the box underneath. I really like the use of colours and simplicity in this design.



Dimitri Moruz

This design, I love. It's much more playful than conventional tea packaging yet at the same time I could see it on the shelves at Morrisons rather than just a conceptual piece. The use of die cutting and layering definitely reduces the amount of ink used and I think it's a very beautiful and simplistic way of packaging tea.


Sara Strand

These kids tea ranges are very cute and characterized to appeal directly to the kids. the use of bright colours and simple vectors really draws the eye.




Dennis de Leon

This is a very high end looking way of packaging tea and to look at it I would think it to be very expensive and high quality. It's very simple yet it looks very high class and 'royal' at the same time. The muted colours are very subtle and make it look very regal.



Subplot

More shockingly bright colours to attract the eye. What I really like about this design is now the box is also a dispenser for the flat sachets of tea, it makes it very easy to access the tea inside and could be used in cafes and such. It's packaging and point-of-sale combined and that is something to bear in mind.

Here.

As far as I know this is just a conceptual piece. While it looks great and it's a really nifty idea, it strikes me more as a novelty gift rather than a serious product that would be sold in supermarkets. It's very impractical.


Big Fish

Now Clipper tea is something that I see in supermarkets all the time and it's also sold in the canteen at college. I don't know what the old boxes used to look like but I'm fairly sure that this design is a fairly recent overhaul. I really like this design, it strikes me as being whimsical and almost cute but it doesn't go over board. the limited colour pallet really suits the style and yes, i like it.

Natalia Ponomareva

Purely conceptual but what a gorgeous idea. Shaped tea bags I imagine are quite difficult to do anyway, let alone one as fancy as this.



Soon Mo Kang

This is a very cute and playful idea, and also a little practical in the way that you don't have to fish around for the tea bag with your spoon, you can just lift it out with the little hanger. It's very inspiring though I don't think could be a serious product seen on shelves in supermarkets. Like the teastar, it's a little more conceptual and novelty-esque.

Tea Pigs

Tea Pigs is a brand that I first saw in the Smoothie Company cafe across the road from the studio and yeah, it makes me wish that I drank tea. I feel a lot less British than I am because I don't drink tea. Don't you hate the stereotypical tea and crumpets thing?

Anyway, I really like the brown paper stock and the limited colour pallet. The simple little illustrations which have nothing to do with tea, but make it all seem that little bit more whimsical and more interesting. My particular favourite is the one with the sausage dog on it.

Maybe I just love sausage dogs.

Time for Tea: Initial research

This was designed by Pearlfisher.

I quite like the rebrand of this tea product. It's very clean and simple with the white stock and black typography but the unusual and brightly coloured illustrations really draw the eye to them and give each product in the range an identity to itself, even if the image has nothing to do with tea at all.
This design for London tea was created by Cowan London. It's definitely a step away from stereotypical tea packaging. I do like the L and the T make the chair and table, but i'm not a fan of the design over all. It doesn't work for me and they don't really look all that modern and these flourishes seen on the boxes have been seen a LOT in design lately. This design looks cheap while London Tea as a brand really isn't.
Another design from Pearlfisher for Fortnum and Mason. Generally, Fortnum and Mason is a very expensive brand and these certainly look the part. Cheap to produce? Not at all. Could be seen on super market shelves? Don't make me laugh, but there's something about them. They're collectible, at least to me, and the embossing draws me in to be touched. They look elegant and expensive and very high end.
A design by Brand Engine. it's very clean, simple, and balanced but it has a sort of vintage feel about it. To look at it, I wouldn't connect to to tea in the slightest but it will stand out on the shelf with it's use of bold, bright colours.
I know this is coffee and not tea, but still. Designed by Young & Laramore Advertising. I particularly like the substrait. I know that coffee granules are loose and have to be packaged differently to tea bags but still, it's a bag rather than a box and it's nice. The type resolution works really well too.


Designed by LA+B: Love for Art & Business. Again, it's not tea bags but it's a form of tea so I supposed that I should have a look at it. Not that I'm going to be making anything like this. I've never actually had green tea, I suppose I should try it some time. The design looks very simple with bright colours for each flavour of product and looks very Asian which I suppose is the look that they were going for. It's very simplistic and effective.